Congratulations to Siniuc and all his collaborators, evaluators and supporters for getting +U chosen as the final concept for realisation!
It was a tough decision for the expert panel but it was felt that +U had the most potential in today's "participation economy". +U can bring volunteering and campaigning to the 21st century by attracting new audiences of creative modern users with a system that multiplies small chunks of time to generate a big environmental impact. Stay tuned to find out what happens next in realisation!
+U (previously Greenbook — the magazine)updated 9th of January- (technology area has more details) +U is an online magazine for green-minded community: a magazine that the reader is the Hero. News is broadcasted to member to inspire their participation to a local project. This news and project are related by tags that the project's founder attributes. News is distributed to user depending on the area, time and capabilities of the user. Different levels of difficulties in project keep user progressing. He never gets bored by doing the same task over and over again, he has the possibility to develop his skills and generate more benefit for the environment.
The most basic level is receiving financial reward for buying environment friendly product. This scheme would be sponsored by shop. In return, shops will improve their image. After showing a repeated interest, user will be offered a new level where he receives news from successful project. The positive result will draw him to volunteer in many activities. The following levels will push him to become an educator, then a project founder and finally a negotiator with big entities such as large companies, NGO...High levels will be offered to organisation who are already making action. It will be granted by the community administrator.
The magazine propose other ways to find news and participate through a map browser. This map would display news and project in different colours. To find information you can scroll a button on the vertical axis to zoom in and out/ on the horizontal axis you can adjust the time span. Every piece of information from different organisation would be edited on the same level, helping user to search easily his next action to help the environment.
Here are a couple of links which were used to come up with this concept, especially the reward part.
What is your concept missing?
What kind of behavioural change does this require, if any?
- Community driven behavioural change